Is Your Ecommerce Company A Victim Of Missed Email Marketing Opportunities?

Is Your Ecommerce Company A Victim Of Missed Email Marketing Opportunities?

By Dan Forootan, President of EZ Publishing

Could your business be missing the boat when it comes to easy wins in email marketing? Make sure you’re not falling victim to missed opportunities by reading below, which are four strategies we think are the most common email marketing fails. Since statistics show email is the most effective marketing tool, it’s important to make sure you’re doing it correctly.

Send A Replenishment Email
Not sending a replenishment email to remind customers to buy a product again based on their history of buying said product is like leaving money on the table. Remind your customers to buy the products they’re buying anyway to lessen the chance that they will go to a competitor. Do your best at retaining loyal customers for the opportunity of recurring revenue, which allows companies to spend more time at providing a quality product rather than spending time trying to convert new customers.

Cart Abandonment Recovery Emails
Since site visitors often don’t make a purchase on their first visit, send a cart abandonment email to get them back on the site. Don’t miss out on the opportunity of a recurring customer by allowing them time to find a competitor through a search engine or a separate email marketing campaign. Give them the chance to come back directly through your email marketing efforts.

Second Purchase Spurs Customer Loyalty
After a customer makes a purchase, give them an incentive to return. If a customer buys a product twice, it’s likely they will become a loyal customer, so don’t fail to send a follow-up email with an incentive attached after their first purchase.

One Year Later
Failing to send an anniversary email is another missed opportunity to gain recurring customers. One year after the purchase of a product, it’s best to send an anniversary email to remind the consumer you’re still there. Use their purchase history and any information saved to send a personalized email to make them want to shop with you again.