Images Are Crucial in Content Marketing

Images Are Crucial in Content Marketing

By Dan Forootan, President of EZ Publishing

Despite the obvious, visually-pleasing reasons for including images in your content marketing, there are statistics that show it’s actually imperative to include them. Why miss out on increasing your total views by a significant amount? With our culture becoming visually obsessed thanks to apps like Instagram and Tumblr, it’s only a natural progression that business marketing tactics include images. According to content marketing expert Jeff Bullas, images can increase views of blog posts and articles by a whopping 94%. When it comes to a press release, adding an image or a video can increase views by over 45%. With statistics like that, it’s really a no-brainer.

The increase in exposure when Including images vs. plain test in Facebook posts, ecommerce websites and online stores are great examples of why using images in content marketing is important as well. By using photos with Facebook posts, the engagement rate averages 0.37%, compared to 0.27% for plain text. With ecommerce websites, 67% call the quality of a product image “very important” when shopping online. Online shoppers think using quality product images is 63% more important than providing specific information about the product, 54% more important than providing a long description and 53% more important than reviews.

Using images in your content marketing also makes your content more shareable, which in turn gets more views and/or interaction. For example, if you use a strong image that conveys an emotion on Twitter, it will likely get retweeted and seen by much more people than that same post without the image. On Facebook, a post with a large image will get more engagement.

By using images in articles, newsletters, etc., it breaks up long content and allows your reader to stay until the end. In a study by Buzzsumo last year, it was found including a photo every 75-100 words received double the shares of articles with less images, and a minimum of 30 more shares than articles with more images.

Use a relevant, emotion-provoking image in content marketing and watch your results soar.