Email news and strategy

Email Marketing Aids Appliance Stores

By Dan Forootan, President of EZ Publishing

During tough economic times, appliance stores are often among the hardest hit. With little spending money, customers are learning to make due rather than allowing themselves the luxury of new appliances. These stores are learning to modify customers’ thinking about purchasing appliances by using email marketing software. By reaching out to their target market, offering discounts and educating potential customers on the long term financial benefits of using a new, energy efficient machine rather than an older, less efficient model, stores are seeing a marked increase in sales as well as repeat customers.

Email marketing software allows you to run a variety of marketing campaigns that are cost-effective, giving you a high return on investment. Appliance stores begin by importing all their contact information from current clients as well as additional business clients. With that information, they use the segmentation software to specify data that can be instrumental in future email marketing campaigns. This information can include time of sales, type of appliances sold, name brand of appliances, and other personal information such as location and date of birth. This data can then be used to send out email discount coupons, announcements for sales, special offers or other email marketing mailings.

Many appliance stores are sending emails out based on customers who have recently purchased Energy Star appliances. By knowing which brand they have purchased, an email can be sent to customers regarding other appliances produced by that maker that are also Energy Star qualified. By highlighting the money they can save in purchasing additional appliances that are Energy Star certified many stores generate repeat customers who come back again and again.

Some appliance stores use email marketing software to send out email newsletters. These newsletters are sent out periodically and highlight different products that are on special or are new to the store. By being able to illustrate the many benefits of the appliances in an attractive newsletter, store owners are seeing increases in store traffic without having to spend money on printing costs for fliers and newspaper ads. The newsletters can then be posted to the website where new potential customers can view them at any time.

From newsletters to data-specific emails, email marketing helps give appliance stores the edge they need to survive these tough economic times.  By customizing emails and newsletters to meet their particular needs, they are able to reach their target market, encourage repeat business and inspire new customers without breaking their marketing budget.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

Resell to clients

Increase your revenue by providing email marketing services for your customers.

Get Started

Professional services

Need a little help getting started or want to enhance your existing email campaigns?

We Can Help

Try it for free!

Launch your first email marketing campaign in minutes!

Learn How