Email Marketing Campaigns for Back to School

Email Marketing Campaigns for Back to School

By Dan Forootan, President of EZ Publishing

It’s that time of year again – back to school! This is a significant time of year for email marketers who are looking to benefit from the large amount of money being spent on school clothes, supplies, computers and more. The majority of back to school consumers are smart about how they spend their money and will wait for the right deals, so attracting this audience with the right email campaign is imperative. Below are suggestions to construct the best email marketing campaign to catch the attention of this target audience and stand out above the rest of the competition.

Highlight Savings

The body of your back to school email should highlight the savings your company is offering, because that’s what the customer wants to see. Make the sale the star of the show and watch your sales skyrocket.

Creative Subject Line

The subject line is the first thing your audience sees, so better make it a good one. Be creative, clear and make sure to grab the attention of the consumer looking to spend money on back to school goods. Perhaps play around with your wording, add a quirky pun, and compel your target audience to click through to your website to start shopping.


Take advantage of the back to school period eventually coming to a close once the kids go back to school. Let your email subscribers know the deal your company is offering is only valid during the back to school season and it will end when school is in session.

Attention-Grabbing Design

Include a photo that appeals to your audience, which highlights the time sensitivity of the offer by putting the sale offer in large letters.

Promo Code

A coupon or promo code is pretty much mandatory when it comes to your back to school email marketing campaign. Make it convenient for your customers and include a code in the body of the email that allows them to redeem the promo code online or in-store on their mobile device.