Email news and strategy
Women’s Clothing Stores and Email Marketing
By Dan Forootan, President of EZ Publishing
Generally speaking, shopping for formal wear has been a pretty easy and predictable process for women. They’d keep a close eye out on the newspaper for the latest circulars and ads displaying the latest sale items and additions and/or window shop and take a leisurely stroll through the store when time allowed.
But spare time is at a premium these days and the traditional methods of advertising and marketing are no longer effective for either a business or a consumer. For women’s clothing stores, email marketing is the way to go! Here are five reasons why, for women’s clothing stores, an email marketing campaign will generate plenty of results for everyone involved:
1.) The email marketing software necessary to begin such a program is inexpensive and a far better use of financial resources than any other type of advertising. The software will fit into any budget and can be managed by anyone with even a minimal amount of computer experience. There’s no need to worry about massaging the finances in order to hire additional staff for a women’s clothing store’s email marketing plan.
2.) Email marketing provides a direct impact that no other marketing or advertising medium can match. It’s far too simple for people to flip past a newspaper ad or change the channel when commercials air on the television or the radio. But not only is it less expensive for women’s clothing stores to implement an email marketing campaign than it is to purchase ads in traditional media, but these messages will be delivered straight to the recipient’s inbox. This in turn makes it far likelier that they will be absorbed.
3.) The email marketing software also features several customization options that will make for a more interactive experience between the store and its potential consumers. All messages can be personalized with the recipient’s name prominently placed in both the subject line and in the initial greeting. The software has also advanced to the point where video can be embedded in the body of the message. Give people an idea of what to expect by airing footage of people shopping at the store, trying on clothes and interacting with management!
4.) There is no better way for women’s clothing stores to generate business these days than with email marketing. Each message can easily be forwarded, so anyone who has had a positive experience at the store can send it along to someone seeking a place to buy women’s clothing. This is much easier, and a much more successful method of sending potential customers to a store, than the old-fashioned way of calling or seeing someone in person. Informing people about a women’s clothing store is now as simple as clicking “forward” in an email!
5.) Most importantly of all, for a women’s clothing store, an email marketing campaign provides an all-in-one reference tool for customers. The store can list all its pertinent contact information—such as location, phone number and hours of operation—at the top of the message. A customer will no longer have to leaf through a phone book or try to find scraps of paper with the information. She’ll just have to conduct a quick search of her inbox. Email marketing software will make the shopping experience easier and more satisfying for both parties. Women’s clothing stores should look into purchasing email marketing software today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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