Email news and strategy

Why Email Marketing Should Be Shared Via Social Media

By Dan Forootan, President of EZ Publishing

Long gone are the days when it was enough to simply purchase email marketing software and embark upon an email marketing campaign. Now, any email marketing that doesn’t include social media is outdated and not worth using!

Indeed, the social media and email marketing marriage is a natural one in which the potent, wide-spread capabilities of email marketing are dramatically enhanced by the immediacy of social media. Here are four reasons why email marketing should be shared via social media:

1.) In addition to being inexpensive to purchase and easy to operate, the email marketing software comes with all these terrific social media enhancements. So why not take advantage of them? It won’t cost you extra to take advantage of all that the fusion of social media and email marketing has to offer!

2.) Social media tools, such as Facebook tabs, are the simplest way to tap into the perks of email marketing software. In addition to encouraging visitors new and old, alike, to sign up for the email marketing campaign’s email blasts, these tools can also allow a company to post a survey on its Facebook page as well as post a video on Facebook or the company blog. These features provide an interactivity that most people don’t associate with email marketing software—features that will make it far more likely you’ll engage potential or one-time customers and turn them into regular clientele.

3.) Social media is the new word-of-mouth. Also long gone is the era in which people spread information about a product via interpersonal communications such as face-to-face meetings or telephone calls. Social media and email marketing allows people to use outlets such as Facebook, Twitter and Pinterest to share things that they believe to be interesting. And in doing so, they provide a seal of approval. Most folks are not going to expose their Facebook friends or Twitter followers to something sub-standard or mediocre. And this sense of mutual trust between these friends and followers makes it far more likely that people are going to click on the link to see what the fuss is all about.

4.) As powerful as email marketing software is, it can only do so much. People are spending more and more time on social media, so it behooves a company to not only create a presence on social media but to share its email marketing and other facets of the business there. Purchasing email marketing software is only the first step in jump-starting a successful campaign!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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