Email news and strategy

Video Email Marketing

By Dan Forootan, President of EZ Publishing

Video email marketing is a powerful tool that will surely grab the attention of your subscribers. While everyone else are sending email blasts littered with pushy sale tactics, video email blasts are plowing through open rates. Video email marketing offers a variety of approaches for you to reach your customers in an informative way. Learn more about a video email marketing campaign here.

Convert video views into email subscribers: Along with adding a sign-up button to your videos, your subscribers can also share your video email blast through their social media network with just the click of a button. By adding a social button to your video, now subscribers can easily share your informative video with their friends on Facebook and Twitter.

Go beyond the inbox: Smart message delivery is a tool offered by StreamSend, and for every email you create, it can be repurposed as a landing page, a Facebook Tab and an embedded webpage. This is an excellent way to reinforce your message to your readers.

Mobile-Friendly Video Templates: In today’s world, most people are watching videos and checking emails on the go. Mobile-friendly video templates are an absolute must-have for your video email marketing campaign. Luckily, mobile-friendly video templates are easy to add to your email campaign. For instance, StreamSend offers user-friendly mobile video templates.

Drive your website traffic: If you really want your video email marketing to take off, make sure to embed a URL to your website in each video. This will allow subscribers to not only become informed through your videos, but it will also allow them to familiarize themselves with other products and services you offer on your website.

Video email marketing is a great way to keep your customers well-informed and engaged with your company. Compared to the typical email marketing tactics, video email marketing allows your customers to stay updated with your latest products, services, and even learn helpful pointers on your product use. For more information on how to reach your company’s true potential through video email marketing, contact us today at: 877-439-4078, ext. 1.


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