Email news and strategy

Tools for Email Marketing

By Dan Forootan, President of EZ Publishing

Before you dive into your email marketing campaign, make sure you have all the right tools for email marketing that will really make your efforts a success. StreamSend understands that email marketing is not always a simple process, and this is why we want to make sure you have at your disposal everything you need to make your email marketing campaign a thriving part of your overall business marketing strategy. Here are some suggested tools for email marketing.

Advanced marketing automation and segmentation: Increase your open rate with timely and relevant trigger-based email messaging. Advanced marketing automation and segmentation features help you increase engagement with lifecycle campaigns, and retarget your most engaged subscribers.

Save time and resources: Smart message delivery is a tool offered by StreamSend, and for every email you create, it can be repurposed as a landing page, a Facebook Tab and an embedded webpage. This is an excellent way to reinforce your message to your readers.

Email analyzer: This tool is critical to your email marketing campaign. The email analyzer allows you to view screenshots of how your email will display. You can also preview your email blast with and without images, and test them through nine spam filters to ensure deliverability.

Unlimited image hosting capability: One of StreamSend’s most popular tools for email marketing is our unlimited imaging hosting capability. You can create your own image library that can easily update any of our professionally-designed, mobile-optimized email and social templates with the click of a button.

StreamSend makes developing and executing an email marketing campaign a breeze, so you can get back to what is most important – running your business. For more information on starting your email marketing campaign, contact us today. Our knowledgeable account specialists can help you with all of your email marketing needs.

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