Email news and strategy
Summer Camps and Email Marketing
By Dan Forootan, President of EZ Publishing
With school coming to an end around the country, it’s time for perhaps the most exciting time of year for children in elementary school and middle school: getting ready for summer camp! And the not-so-secret secret is parents enjoy summer camp as much as their kids! For a week or two—or even more—parents get an empty house while their children make new friends and reconnect with old ones.
Of course, modern technology has made it a lot easier for children and parents alike to enjoy their summer while staying in touch and minimizing any homesickness or melancholy feelings. Between cell phones and emails, it’s possible for everyone to enjoy a modified independence during the summer months!
And speaking of technology, it has also redefined advertising and promotion for summer camps. Email marketing is the most effective method, in terms of both finances and desired impact, for summer camps to pitch themselves to new families and stay in touch with those who have already enjoyed all the camps have to offer.
The email marketing of summer camps begins with an investment in the email marketing software, which offers the dual advantages of being both affordable and easy to implement. Most summer camps are operating on a strict budget, but there’s no need to crunch the numbers to embark upon or manage the email marketing of summer camps. Anyone at the camp with computer experience can oversee the project.
Email marketing of summer camps is as effective with prospective newcomers as it is with veterans of the experience. Remember the brochures camps used to produce in order to promote themselves? They were expensive to make and to mail and were just as likely to end up unread in the garbage as they were to generate new leads and campers.
But email marketing software ensures these messages are not only delivered straight to the recipient’s inbox but that they are also personalized, both in the subject line and in the greeting—and all at a fraction of the price it would cost to print and mail those old-fashioned brochures. The software also allows for messages to be easily forwarded to other people who are interested in the camp.
The best part about the email marketing software is how easily it can be customized to create an impactful email marketing campaign for summer camps. While these messages always feature information such as the location of the camp, contact information and the dates the camp runs each summer, they can also contain embedded video that will allow parents and children to watch some of the activities that take place every summer. What better way to whet the appetite for summer camp than by showing all the activities—the swimming, the sports, the cookouts and everything else—that make camp an unforgettable experience for everyone?
The email marketing of summer camps can also provide another way for parents to stay in touch with their children. These messages can be sent out as frequently as the camps would like—from multiple times per week during the summer to once a month in the off-season. The days of wish-you-were-here letters are long gone! Embrace email marketing of summer camps today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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