Email news and strategy

Social Media Tips to Improve Branding

By Dan Forootan, President of EZ Publishing

A strong social media strategy helps build successful businesses. If your social media pages are falling below their benchmark, it is time to try a different approach. Here are some social media tips that can help improve your business and branding. Some of these tactics may seem unorthodox, but have been proven to work.

Embed a call to action: Add some spice to common Facebook & Twitter posts and generate even more customer leads. Add call-to-action button can help drive clicks and traffic, along with creating sense of urgency for the reader.

Build groups on Facebook: Business owners should consider creating and managing Facebook Groups. The advantage is that members can opt in to receive direct notifications about updates, and it allows you to customize the content based on the individual group demand. So, if you have a wide variety of customers with varying interests, this is the best way to reach them with personalized posts.

Put a positive spin on content: Instead of joining the angry mobs, say something positive and uplifting about important issues that your audience cares about. Your followers are more likely to respond to you if you share happier updates. Emotions are contagious and people enjoy optimism. This social media strategy also helps gain customer loyalty through positive, like-minded thinking.

Market across many social platforms: Encourage your Facebook fans to follow you on both Google+ and Twitter. Then by regularly sharing on every social network, your business will forever be viewed among your followers.

Social media is a guaranteed way to improve your business and branding, it comes down to how creative your social media strategy is designed. If you would like more information on restructuring your social media strategy, so your business can reach the next level, contact us today at 877-439-4078, ext. 1.

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