Email news and strategy

Social Media Tips

By Dan Forootan, President of EZ Publishing

Developing a solid social media strategy is not nearly as elusive a process as one may surmise. Building a successful social media platform just requires a little bit of research, analysis of posts, and monitoring of trends. Here are some tips to help you develop the right social media strategy for you.

Share Images on Facebook & Twitter: If you really want to see your shares and retweets soar, make sure to minimize the written content and expand images on your posts and tweets. The current trend is that social media users want to be able to quickly get through the information you are sharing with as little reading as possible. Keep in mind that these days, images go a long way in boosting user interaction and the sharing of your content.

Content re-runs are not a bad thing: This tip should be used in moderation. It is not recommended that you share each individual post multiple times, but if you share a few important posts from a few days prior, this will help you spread your message to viewers. Content re-runs for important posts are a great way to help drive traffic to your social media pages and websites.

What content to share: Instead of trying to fit a long and drawn-out message into your social media post, why not just add an enticing one-liner and send them to your blog page? This is a great way to hook a few extra readers and drive your blog traffic. It’s an added bonus when users enjoy your blog so much that they share it with their followers.

Keep on top of comments: If followers think that you are not willing to interact with them, they will consider commenting on your posts a waste of their time and keep scrolling past your posts. After all, it’s called social media because people expect other users to be social and interact. So, make sure you stay on top of your notifications and respond to your followers.

Now that you have some ideas for your social media strategy, it is time to put them into action. StreamSend offers StreamShare for all your social media campaign needs. Our social media program makes sharing content on a multitude of platforms simple. For more social media tips and information on our social media program options, contact us today.

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