Email news and strategy

Social Media Tips: How to Know if You Are Doing It Right

By Dan Forootan, President of EZ Publishing

Social media is a great way to get your business noticed, grow your customer loyalty base, and increase sales. The most important aspect of social media, as with any other strategy, is to make sure you are using it the right way. Here are some social media tips to help you reach your business goals.

Stick with the strategy: If you build a solid social media strategy, it is important to stick with it. Social media results may seem mixed at times. Maybe in the beginning, your reach and engagement soared, but now it all seems to have leveled out. Leveling out is not entirely a bad thing, as long as your social media strategy is solid.

Diversify your content: Of course, there is an overall theme to your social media strategy, but it should not be routine in content. Try a healthy blend of educational reading, product promotions, engaging imagery and videos. This social media combination will help attract and captivate the interest of many followers.

Increase in engagement: As we mentioned earlier, just because you may see a slight deviation in your engagement, it does not mean that you should abandon all hope and your social media strategy. However, you should pay attention to sharp declines. Ultimately, it comes down to whether or not you are experiencing a more steady or increased engagement. If so, then keep up the good work. If not, pay attention to any patterns of posts that show a decline: chances are, there is a common thread between them.

Customers are talking about you: Are customers engaging you more on your social media platform, through private messaging or even increasing their phone calls to you? If so, your social media campaign is working. Client interaction is an important part of building a solid client base and networking your business.

If you are not sure whether your social media strategy is right for you, StreamSend offers a variety of social media tips to format the perfect campaign for your goals. For more information about StreamSend’s social media strategy, contact StreamSend today at 1-877-439-4078, ext. 1.


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