Email news and strategy
Social Media Automation Aids Email Marketing (Part Two)
By Dan Forootan, President of EZ Publishing
Social media automation is such a vital part of an email marketing campaign that we needed two articles to tell you all about it! The relationship between social media and email marketing is a natural one, and one that can not only enhance your business but also bolster the connection with your client base.
Here are four additional reasons why investing in email marketing software and taking advantage of all of its social media capabilities will prove to be a boon for your business:
1.) With social media and email marketing, your message can be shared on social media platforms such as Facebook, Twitter and Pinterest. Sharing is the new word of mouth, and to see something shared on Facebook, re-tweeted on Twitter or pinned on Pinterest is the ultimate compliment – a sign that the information is worthy of being absorbed by friends and followers.
2.) Combining the forces of social media and email marketing is the easiest way to not only introduce yourself to new potential customers but to also make them feel comfortable with you. Hey, it’s called “social” media for a good reason! Traditional email marketing didn’t allow for immediate and rapid interactivity with an audience, to grab their attention. With social media, you can not only learn about people who are absorbing your message and visiting your site but also find out what their interests and needs are, which in turn makes it more likely you’ll be able to grow and nurture a relationship with them.
3.) Email marketing software allows you to track the activity of visitors once they click a link. Are they watching a particular video that you have embedded in the body of a message? Are they heading to one or two particular landing pages? How long are their visits? These statistics will help you figure out what part of the combined social media and email marketing plan is working—and more importantly, what parts aren’t working.
4.) Armed with this information, you can tailor your program so that it is both all-encompassing and personal. Realizing what works in general is as vital as realizing what each individual wants. Offering as many social media tools as possible will open up your message to a new and larger target audience, and provide you invaluable data, as well.
Harnessing the power of social media and email marketing is the wave of the future, and it has arrived. Invest in email marketing software today and make sure your company joins the revolution as soon as possible!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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