Email news and strategy

Social Media Automation Aids Email Marketing (Part One)

By Dan Forootan, President of EZ Publishing

It’s hard to believe now, but there was a time not so long ago when email marketing was the “new kid on the block.” Of course, in what seems to be the blink of an eye, email marketing software went from a luxury to a necessity for businesses of every size.

And now, it’s not just enough to invest in email marketing software that can distribute advertising pitches and product launch marketing to inboxes worldwide. The synthesis of social media and email marketing is the new way to differentiate your company from the crowd. Here are four reasons why adding social media tools to your email marketing software is not only easy to do, but essential, as well.

1.) Social media and email marketing allow you to better target your message. One common misconception of marketing and advertising is that the message needs to be broad and all-encompassing. Big mistake! These days, the narrower your scope, the better chance you have of making a connection. With social media, you can easily do that by compiling lists of customers and sending offers and emails that they’ll find both interesting and relevant to their needs.

2.) Social media also allows you to build landing pages that will further stoke the curiosity of your target audience. These landing pages can easily be pasted as a tab into Facebook or embedded in a company blog, which will allow you to immediately deliver these targeted messages to potential clients. It’s good business sense to steer your efforts to platforms where people are most likely to spend their time—and people are spending more time than ever on Facebook, these days!

3.) Thanks to email marketing software, you can now schedule your emails (and social media posts) so that they arrive at the most opportune time. Hoping to catch people as they sit down at their desks to begin the work day? Or do you want to capture people once they relax upon arriving home? Maximize the timing of your emails and coordinate with posts for optimal impact!

4.) With the fusion of social media and email marketing, it is far easier to generate new leads. Anyone who clicks on one of your landing page links can be encouraged to submit his or her name. This is the simplest way to introduce yourself to an entirely new audience—and just one of the reasons why email marketing software is a must-have for any business!

Of course, there are plenty of reasons why the marriage between social media and email marketing will benefit you. Read our next article to learn even more!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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