Email news and strategy

Salons Are Snipping out the Competition with Email Marketing

By Dan Forootan, President of EZ Publishing

Beauty salons face certain challenges when it comes to marketing strategy. Setting aside for a moment the difficulties of dealing with stiff competition, it can still be hard to communicate to potential or returning customers. Conventional marketing somehow doesn’t seem to do justice to the quality of a salon’s expertise with a scissor and how the salon stands out from its competitors.

Most salons place ads in newspapers, or flyers or rely on quick television advertisements. These are costly marketing tactics that are no longer effective in the face of changing times and modern technology. Social media and email marketing now make up the majority of how most businesses survive in a competitive market. With email marketing, salons can circulate information on their hair care and nail services by sending a mass email blast to their customers, past and present. Imagine your clients being able to see your latest artistic creations – all with a few clicks of a button. How, you may be wondering? Simple! With email marketing you can attach photos and even videos to your email blasts.

With just a few easy steps to set up an email marketing software program, salon stylists are able to keep all their current and past customers informed and up-to-date. They can include information on the latest hair and nail fashion, healthy tips and tricks for hair and beauty care, as well as send warm birthday or holiday wishes. Email blasts allow personalized emails that address recipients as individuals, rather than just as part of a mass mailing, giving salons the opportunity to reach out to their customers and really connect with them on a personal level. Customers are more inclined to choose a salon when they are familiar with the level of care they can expect, as opposed to picking a number out of a phone book and hoping for the best.

Email blasts are a great way to keep your clients up to date with the latest styles and even seasonal offers. Traditional marketing such as flyers, business cards and ads in local phone books are expensive marketing tactics that rarely pay off with the same benefit as email marketing. Stop wasting valuable money on marketing tactics that no longer work; start your salon email marketing campaign today by contacting StreamSend for more information.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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