Email news and strategy
Email Marketing for Real Estate Agents
By Dan Forootan, President of EZ Publishing
Despite a struggling economy, real estate agents are still in relatively high demand. The housing market is starting to rebound and it has sent first-time home buyers crawling out of the woodwork. This is excellent news for real estate agents, but how do you give your company a more competitive edge when there are so many agents to choose from? Referrals are always a good source for real estate agents, but when it comes to effective marketing, there has been a definite shift towards online and email marketing.
Gone is the day of flyers and newspaper advertising. These are outdated, costly marketing tools often times overlooked by the audience a business seeks to reach. Email marketing software is surprisingly affordable and allows real estate agents and other real estate industry professionals such as mortgage brokers and closing attorneys, to reach out to past, present and potential clients quickly and effectively.
With email marketing, a real estate agent or agency can send an email blast to a list of potential clients and business associates, updating them on current events within the agency. For instance, the email can consist of homes and commercial properties listed for sale or rent, comparative properties that have sold recently in a given client’s location of choice, and even include customized properties tailored to the price ranges of specific clients. With email marketing software’s versatility, even photos or videos of homes, along with a description, can be embedded within the email. An excellent marketing tool available through email marketing is the ability to send email newsletters; this allows for a competitive edge above other agents who are still wasting time and money on sending newsletters through “snail mail” in hopes someone may contact them.
With the way commercial properties, businesses for sale and homes are now going swiftly from on the market to under contract, email marketing allows real estate agents to keep clients updated on which properties are available and where, with the click of a button. Many people today have their email synched to tablets and smart phones that they can access virtually anywhere, at any time, proving that email is the most effective and convenient way to keep in contact.
Marketing is undoubtedly a necessity among real estate agents; but, it’s finding the right marketing techniques that really matters most. Wasting time and money on outdated techniques only adds up to loss of revenue and frustration. Embrace the progressive way to interface with clients; start your real estate email marketing campaign today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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