Email news and strategy
Promote Bowling Alleys via Email Marketing
By Dan Forootan, President of EZ Publishing
In these tough economic times, inexpensive, old-fashioned family fun activities are
becoming new again. And there aren’t many more traditional methods of entertainment than
bowling. If you’re of a certain age, you recall keeping score by hand, or how,
in the days before cell phones, emails, text messaging and social media, a bowling league was one of the best ways to meet people and to stay in touch with them.
Like everything else, going to the bowling alley has gotten more expensive over the years and the managers of bowling alleys have had no choice but to raise prices for leagues. But bowling—whether casually or in a league—remains one of the best and most cost-efficient ways to spend a night and stoke the competitive juices. With such benefits for such a minimal cash outlay, there are more people than ever searching for an activity like this. And alleys can directly promote themselves to this eager base of potential customers with a bowling alley email marketing campaign.
A bowling alley’s email marketing campaign is as essential to the alley as it is the community because it’s a cost-effective method of advertising. Local newspapers are far smaller than even just five years ago, meaning advertising space is harder to get and more expensive than ever before. And most alleys can’t afford to advertise on television. Fortunately, a bowling alley’s email marketing campaign is almost as easy to set up as it is inexpensive.
While bowling might be a decidedly old-fashioned activity, just about everyone who participates in it has an email address. Ask bowlers for their email addresses and let them know that email is the best way to stay in touch and stay informed of news about the bowling alley and the league as well as any schedule changes. You can even offer special email-only coupons for loyal customers.
Soliciting email addresses from every visitor is more important than getting those of the
regulars, though. The casual bowlers are the ones alleys need to target most specifically
in each campaign. Bowling alley email marketing is a great way to gently remind the occasional bowler of the inexpensive entertainment option located just down the road and of remaining in his or her mind when he or she is looking for something to do. Make sure to include the logo for your bowling alley at the top of the email as well as contact information, a link to the website and information on how to subscribe to the email marketing campaign. These messages can also be easily forwarded, which increases a bowling alley’s odds of creating word of mouth business.
The software required for a bowling alley’s email marketing campaign, meanwhile,
is quite affordable regardless of budget and easy to implement. If there is not a staffer
available who can handle your bowling alley’s email marketing campaign,
there are plenty of email marketing experts who can come in
for a nominal fee and tutor alley employees on the finer points and the ins and outs of the email marketing campaign.
Sports teams, junior leagues and sporting venues are finding out how valuable it is to be involved in email marketing. Bowling alleys are no different! A bowling alley email marketing program will keep current customers engaged while tapping into new clientele. If you operate a bowling alley, you can’t afford NOT to conduct an email marketing campaign. Don’t wait—begin your email campaign for bowling alleys today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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