Email news and strategy

Tips for Writing an Email Blast

By Dan Forootan, President of EZ Publishing

The email blast, once mastered, is one of your email marketing campaign’s greatest allies. The perfect email blast delivers information to your subscribers and facilitates the successful purchase of products.

A wonderful feature of email marketing software is having the capability of evaluating who is actually reading and opening your email blasts. Being able to establish a solid baseline of your subscribers’ needs and buying patterns allows you to know which email blast will benefit them. Here are some ways you can strengthen your email marketing campaign by designing the right email blast.

Keep your focus: An email blast is intended to remain short and concise. When you are trying to inform your subscribers of the latest news and offers from your business, it is easy to lose focus and become long-winded. Since subscribers get a slew of email blasts each day, they are not willing to read a full paragraph or two of information.

Develop a routine: The email marketing campaigns that work best offer consistency to their subscribers. Set a schedule for your email blasts. This will ensure that you get into a habit of being consistent. You can send out promotional offers from time to time to keep your subscribers engaged, but first you need to establish a solid schedule.

Slow & steady wins the race: As tempting as it may be to use an aggressive approach to email marketing, it is more important that you remain consistent and respectful of your subscribers. One of the quickest ways to have someone unsubscribe from your email marketing campaign is to inundate a subscriber with email blasts.

StreamSend offers email marketing software that makes creating your email blasts a breeze. For more information on how to create an email marketing campaign that will help your business reach the next level, contact us at 1-877-439-4078.


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