Email news and strategy

Private Schools & Email Blasts

By Dan Forootan, President of EZ Publishing

Private schools really face a difficult market. They compete with public, state operated schools that have the ability to cast a long shadow in terms of gaining notice from potential students. This is why it is so important for private schools to let their surrounding community know that they exist, and to explain the superior level of education parents and students can expect from their institution. This leaves many private schools with a tricky situation, as they have to ensure they use the right type of marketing strategy to convey their message.

Many private schools place ads in newspapers, post flyers or rely on phone books. These are outdated marketing strategies that cost more money than they bring into the school, which could quickly lead to major financial issues. Thanks to modern technology, email marketing and social media now make up the majority of how most businesses and institutions survive in a competitive market. With email marketing, private schools are able to circulate their standard of education and quality of care by sending a mass email blast to their students’ parents, past and present. Email marketing allows for video or photo attachments that provide parents with a clear understanding of educational practices, upcoming school events, extra-curricular activities available to students, designated learning areas and other topics, places or information important to both parents and students.

Email marketing software can easily be customized in just a few simple steps. Administrators can keep all their current and former students informed with up-to-date newsletters and email blasts on basic school information and events. Educational tips can be offered for parents to implement at home and parents can review the weekly activities guide. Personalized emails that address recipients as individuals, rather than as part of a mass mailing, allow private school teachers and administrative staff to send reminders for upcoming events to parents or reminders for team-specific sports sign-ups. With email marketing software, private schools would have the opportunity to reach out to both students and parents, allowing them to really connect on a personal level, to share their knowledge and show off their professionalism.

Email marketing is a great way to expand private schools, and help them gain recognition within their local community. Think about all the money that can be saved on costly traditional advertising such as printing flyers or running ads in local phone books. Successful email marketing can be achieved with just a small investment in email marketing software. Don’t continue wasting valuable money on marketing tactics that no longer work; start your private school email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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