Email news and strategy

Politicians and Email Marketing

By Dan Forootan, President of EZ Publishing

Every year is an election year somewhere! But voters tend to pay more attention—both to politics and to the advertising involved in campaigns—during presidential campaigns. And the upcoming battle for the White House is a good opportunity for politicians from both parties and of all municipalities to look into how they can better promote and advertise themselves.

One excellent and cost-effective solution is the email marketing of politicians. Here are five reasons why email marketing software is an excellent investment for politicians everywhere!

1.) Today, email marketing of politicians is less intrusive than more traditional methods of advertising. Voters are accustomed to tuning out ads on the television and radio. They are also used to immediately throwing away any political literature they get in the mail. But a politician’s email marketing campaign allows voters to get the message at their own convenience and in a more intimate fashion than television or “snail mail.”

2.) The email marketing software also makes it very easy to personalize the message. A person is far more likely to open a message after seeing his or her name in the subject heading as well as in the salutation. Such personalization options simply do not exist with traditional means of advertising and marketing.

3.) For politicians, email marketing provides far more interactivity and versatility than any other medium. For example, it is easy to embed into each message pictures and videos of the politician on the campaign trail. What better way is there to galvanize voters than by bringing a stirring speech from the candidate right into their email inboxes? In addition, each message can serve as an “all-in-one” guide to the politician. Offer not only videos and images but also list the candidate’s schedule and where he or she will be appearing as well as a link to the campaign’s homepage.

4.) Email marketing of politicians provides an unfiltered and unedited message. It’s difficult to summarize a campaign during a 30-second TV ad. And the negativity of campaign ads on television has been turning off voters for two generations. Take off in a new direction with email marketing. Use it to go in-depth about the candidate’s views and really capture voters’ attention.

5.) The ratio of investment-to-return is unmatched. Buying and implementing email marketing software will cost a candidate a fraction of the money and time he or she would need to place ads in newspapers or on the airwaves. Anyone with a minimal amount of computer experience can handle the software. This means campaign money can be spent on the actual campaign!

Using the email marketing of politicians as a campaign tool may sound unusual. But in the 21st century, the old way of doing things no longer works. Candidates who use email marketing to spread the word and introduce themselves to voters will benefit far more than those who do not. Purchase the software and start running a modern campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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