Email news and strategy
Email Marketing: A Huge Asset to Pet Rescues
By Dan Forootan, President of EZ Publishing
Pet rescue organizations face a very crucial and often times challenging role in our society. There are many homeless, sick and injured pets in our communities that are in desperate need of a vet’s care as well as a loving home. This makes for a very challenging situation for rescue organizations as they face overcrowding and limited time frames to find placement for pets.
Many rescue organizations use Facebook, Twitter and other social media platforms to boost their marketing, but the fact of the matter is mostly only 10% of your friend’s list is actually seeing your posts. Paper flyers and newspaper ads completely miss the point of successful marketing, because the turnover rate for pet rescues is near impossible to keep up with; chances are by the time your newspaper ad runs, the pet has hopefully been adopted, or sadly, had to be euthanized by an overcrowded animal shelter.
Email marketing is the most effective way to reach your followers, and broaden your organization’s reach to potential pet fosters and full-time placements. Rescuing pets is serious business – lives hang in the balance! This is why rescue organizations should have access to the same cutting edge marketing strategies that are effectively helping businesses all across the United States. These marketing strategies include:
- Email Blasts
- Email Newsletters
- Automation Marketing
Email blasts will help you reach a whole new level of networking. You can send emails to your organization’s foster care volunteers and to potential adoptees with critical case pets in need of homes and you can also send emails about those that require emergency veterinarian funding for those pets that are seriously injured. This allows you to stay in complete contact with your network, and even with other organizations that can help you provide imminent relief to pets.
Email newsletters are a great way to broaden your network by sending updates and information on current events within your organization to your followers. Email newsletters are an excellent way to keep your followers informed on pets that have received placement, and which aid or supplies are needed, plus much more.
Automation marketing is an excellent way to pre-schedule your future posts to update to several social media boards at once, and allows for repining and sharing by your followers. This helps you get your important message out there with the click of a button, reaching a large amount of people interested in helping. Invest in internet marketing software today, and start harnessing the power of email newsletters, social media tabs, and more, so that your pet rescue organization can help an ever-widening circle of fur babies find their “furever” homes.
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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