Email news and strategy
Mattress Stores and Email Marketing
By Dan Forootan, President of EZ Publishing
A mattress is one of those things nobody thinks about until he or she needs one. But once someone needs a mattress, well, he or she REALLY needs one. Nothing impacts the quality of sleep quite like the mattress, and once it goes bad, it should be replaced as soon as possible.
But how do those who need a mattress go about finding a new one? Most people don’t window shop for mattresses, after all. Fortunately, mattress stores can take a proactive approach towards attracting new customers-and ensuring that they spread the word to their family and friends whenever they are shopping for a mattress-by overseeing an email marketing campaign. Here are four reasons why email marketing software is a must-have for owners of mattress stores everywhere:
1.) There is excellent interactivity offered within the mattress store’s email marketing plan.
People who are desperate for a new mattress often feel helpless at the start of the search process. But there’s no better way to put a stressed out potential customer at ease than with an email marketing message that features embedded video of customers shopping for and “test-driving” the mattresses and then discussing their satisfactory experience. The email marketing software makes it very easy to embed these videos in the body of the message and for the consumer to view them right in the message instead of cutting and pasting the URL into a new window.
2.) The email marketing software required for a mattress store’s email marketing campaign is affordable and easy to manage.
Most establishments and businesses these days are looking to save money wherever possible. But an email marketing plan provides an immediate return on the software necessary to implement it. Not only is the software inexpensive to purchase, but the campaign can be managed by anyone with even a moderate amount of computer experience. In addition…
3.) …a mattress store’s email marketing campaign provides the type of direct impact that no other form of advertising or marketing can match.
Most advertising and marketing requires a leap of faith by those placing the ads. There’s no guarantee at all that the target audience will read the ad in the newspaper or not change the channel when the commercial appears on the television or radio. Yet an email marketing message is not only sent straight to the recipient’s inbox, it also contains a personal salutation both in the subject heading and in the introduction that makes it much more likely to be read and absorbed by the customer. Newspaper and television ads can’t do that!
4.) With mattress stores, an email marketing plan can reach even more people via social media.
The marketing audience these days is far larger than it used to be, thanks to social media. Each mattress store’s email marketing message can include buttons that allow it to be shared via the user’s Twitter and Facebook accounts. This allows the message to reach infinitely more people than it would have even just five years ago!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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