Email news and strategy

Law Firms and Email Marketing

By Dan Forootan, President of EZ Publishing

At some point in most every one’s life, he or she may need legal representation. As a potential client, it is crucial to know who you can turn to and it is equally crucial for law firms to attract clients by conveying their professionalism and competency in handling their clients’ cases.

Television ads, phone book advertisements and flyers are defeating and ineffective ways to reach out to clients. These costly and poorly representative marketing strategies only stand to damage your firm’s credentials instead of promoting the feedback law firms deserve.

Where to turn? email marketing! Streamsend offers effective, innovative marketing techniques such as:

  • Email Blasts
  • Email Newsletters
  • Social Media Tab Campaigns

How does all of this effectively market law firms to potential clients? Easily! Let’s take email newsletters, for instance. This allows you to send emails to potential clients or even former clients, to keep them up to date on current events within the law firm. Remember that big case that was won last month? Email newsletters allow the firm to share their successes in order to further the development and communication between attorney and existing or potential clients. When was the last time a paper flyer did any of that for a law firm?

Email blasts are simply emails that can be set up to reach out to your clients and keep them updated on a daily or weekly basis regarding upcoming events and other important information regarding the firm. With social media tabs on mediums such as Facebook, prospective clients can click on the tab and sign up to stay informed through posts, email blasts and newsletters.

Email marketing software is the sensible and innovative way to market legal services in the modern marketplace. Do away with costly newspaper and television advertisements, and join those who are growing their client lists by harnessing the power of email marketing. Simply install our user-friendly email marketing software and begin your law firm’s email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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