Email news and strategy

IT Recruitment Firms & Email Marketing

By Dan Forootan, President of EZ Publishing

Information Technology careers have proven to be very stable over the past decade, but at some point in most everyone’s life, he or she may need help finding a new company that better suits their long-term goals. For IT recruitment firms, it is crucial to attract the best employee to fill specific company positions. As for potential clients, it is imperative to know who you can turn to when trying to make a decision as important as finding the right IT position for you. The essence of this delicate balance lies in the hands of the IT recruitment firm; it is their job to match a company with a suitable employee, so that both parties will be happy.

So, what is the most effective way to make sure you are drawing the right candidates to your IT recruitment firm? By using email marketing software, of course! It should be of little surprise to IT recruitment firms, that the best way to engage new and current clients is through online networking.

Television ads, phone book advertisements and flyers are ineffective ways to reach out to clients. These expensive and poorly representative marketing strategies only stand to damage your IT recruitment firm’s qualifications instead of promoting the response you rightfully deserve.

Email marketing software designed by StreamSend, is the most innovative online marketing system available, offering features such as:

  • Email Blasts
  • Email Newsletters
  • Social Media Tab Campaigns

You may be asking yourself, how does email marketing help IT recruitment firms attract potential clients? Well, let’s take email newsletters for instance. Email newsletters allow you to keep clients (both former and current) up to date on job postings, events within the IT recruitment firm itself, and even internship opportunities. Email newsletters provide your IT recruitment firm the capability to share its successes in order to further the development between clients and recruiters. So in your next email newsletter, let prospective employees and companies alike know how successful your recruiting staff is at finding the perfect pair. When was the last time a television advertisement did that for your IT recruitment firm?

Email marketing software is the sensible and innovative way to market IT recruitment services in a hassle-free approach. Allow email blasts, email newsletters and social media campaigns to do the footwork for you, by drawing in promising employee candidates. Simply log in to StreamSend’s affordable and easy-to-manage email marketing software to begin your IT recruitment company’s marketing campaign!

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