Email news and strategy

How Email Marketing Can Help Photography Studios

By Dan Forootan, President of EZ Publishing

Thanks to cell phone cameras, everyone can take pictures anywhere these days. But simply being able to capture images at any moment doesn’t make everyone a photographer. Indeed, while there are more pictures than ever being taken, the professionals are still in plenty of demand.

Whether they’re portrait photos for high school and college yearbooks, wedding or prom photos, beautifully captured photos of newborns and infants or action shots in sports, there is still a giant market for the trained photographer. And email marketing for photography studios is the way for these men and women to promote themselves. Here are four reasons why email marketing software is a wise investment for a photographer:

1.) The email marketing software is as affordable as it is easy to manage.
Like many businesses, most photography studios are looking to pare down costs these days and are reluctant to make any new purchases that won’t provide an immediate dividend. Fortunately, the software required for email marketing for photography studios fits into any budget and can be managed by anyone with even a minimal amount of computer experience. It’s entirely unnecessary for a photographer to hire extra staff to oversee the project-in fact, the photographer or one of his assistants will need just a few minutes each week to take care of the implementation and management of the software.

2.) There are present-day touches available within the software necessary for email marketing of photography studios that are not offered by traditional methods of marketing and advertising.
Most forms of marketing and advertising don’t exactly encourage interactivity. But with email marketing, the recipient is encouraged to work in concert with the photography studio by clicking on embedded video that shows the studio and its photographers in action. There’s no better way to lure potential customers and clients than with video of satisfied customers and clients having their photos taken!

3.) Spread the message via email marketing for photography studios by harnessing the power of social media.
Another modern element of email marketing that traditional marketing and advertising cannot match: the ability to “virtually” share it via social media. A recipient of a photography studio’s email marketing message can, with just a simple click, forward it on to all his or her followers on Twitter or friends on Facebook. How unimaginable is that with a newspaper, television or radio ad? You’d have to cut out an ad-or record it-and give it to hundreds of people to even approximate the impact social media can have on an email marketing campaign!

4.) Email marketing for photography studios offers an unprecedented personal touch.
Another negative of traditional advertising and marketing: it’s impersonal. There’s no way to appeal directly to a consumer via an ad in the newspaper or on the television or radio. But the email marketing software makes it very easy to customize each message so that it contains the recipient’s name in both the subject heading and greeting. People are much more likely to read an email that is targeted at them than a random ad in the old-fashioned media.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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