Email news and strategy
How Email Marketing Can Help Local Adult Sports Leagues
By Dan Forootan, President of EZ Publishing
Who said your days of competitive sports had to end with high school graduation? Athletes of all ages, from teenagers to senior citizens, still feed their competitive juices in adult sports leagues. But organizing and maintaining these leagues is tougher than ever. Working 40 hours (or more) and raising a family doesn’t leave much spare time for most adults. And many people don’t want to spend that time chasing down team and league members to let them know of scheduling and roster news.
Fortunately, email marketing for adult sports leagues makes it much easier to run these organizations. Here are five reasons why email marketing software is a great investment for anyone running an adult sports league!
1.) Email marketing is inexpensive. One of the biggest challenges in adult recreation is finances. Facility fees and the price of insurance rise every year, but the disposable income for “weekend warriors” remains stagnant or even declines. There’s no room in anyone’s budget for another big expense. But the software required with email marketing for adult sports leagues is not only very affordable but can also be managed by anyone with a minimal amount of computer experience. Overseeing adult sports leagues’ email marketing won’t require any additional paid staff.
2.) Along those lines, email marketing software makes it quite easy to build a database. Just collect email addresses from players and coaches during the league’s first organizational meeting and then input them. There will be no more keeping track of dozens of pieces of paper containing phone numbers and addresses! The software also makes it very easy to store addresses from year to year. This will help establish continuity and eliminate the need for league personnel to recreate contact lists.
3.) Email marketing for adult sports leagues makes it very easy to stay in touch with everyone. Whether you are managing a team or an entire league, one of the biggest challenges is getting in touch with people. Nobody wants to spend an evening making calls, especially when there are no guarantees people will answer the phone or get the message. But email marketing for adult sports leagues allows a coach or commissioner to inform everyone of news all at once. And recipients don’t have to be at their computer to get the email and reply to it. So league administrators are assured of getting far more feedback via email marketing than they would the “old-fashioned” way.
4.) Email marketing software provides an interactive experience for recipients. Messages should accomplish a couple of objectives. They should contain pertinent facts about the league such as contact information and schedules. They can also feature embedded video. Airing footage of games is a great way to publicize the league and invigorate participants!
5.) The software also makes it simple to forward messages on to other people. Think of it as the modern word of mouth. But this method is far more likely to lead to people signing up for the league. All the information they will need is right there in the message. Just as with the league administrators, those interested in participating in the league won’t have to keep track of pieces of paper.
Email marketing for adult sports leagues is a win/win for everyone involved and will allow all to focus on what really matters—the games! Look into the software today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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