Email news and strategy

How Can Realtors Improve Business with Email Marketing?

By Dan Forootan, President of EZ Publishing

Sometimes, it doesn’t seem as if advertising for real estate agents has gotten any more advanced than planting a FOR SALE sign in the front yard. Few newspapers still have a real estate section worth reading, and even those that do don’t have the space necessary to give readers a good idea of what the house looks like. Some local cable access stations have real estate shows, but what are the odds that someone is going to consider buying a house based on a brief clip?

Yet real estate agents MUST promote themselves—especially these days, with the market still lean as the poor economy lingers. Fortunately for realtors as well as their clients, there is an affordable and successful solution to advertising needs—real estate email marketing!

Email marketing for realtors provides agents with the biggest audience possible as well as the most attractive means by which to display the properties they are offering. People who are looking for a house understand it’s a long process, one that requires time, devotion, and research. As a result, potential buyers will be a captive audience for real estate email marketing efforts because they’ll view every email as the one that could feature the house of their dreams.

Advances in email marketing software make it easy for realtors to optimize their emails to ensure they don’t land in the “spam” folder as well as to offer much more in the emails than just lines of text. Customize your real estate email marketing efforts with contact information as well as links to your website and to the search button on your site. Also include the ability to forward the message—these days, “word of mouth” is as much about forwarding an email to someone as it is actually speaking to someone!

A real estate email marketing campaign can also be customized to a specific area, depending on the preferences of the recipient, and feature images of houses along with links that will open in a new window and provide the user a much better picture of the property. The “click thru” rate on these messages will also be high as the recipients click on multiple images in search of one or more houses they want to visit in person.

Starting and managing a real estate email marketing campaign is also inexpensive and uncomplicated. Email marketing software fits any budget and can be handled by anyone with a cursory knowledge of computers. There is no need to hire someone else to take care of your real estate agency’s email marketing campaign—it’s something a staff member or office secretary can take care of. These programs can be built in just a few minutes—simply ask prospective clients for their email addresses when they visit your office or offer a prompt on your website inviting people to type in their email addresses.

Email marketing software is something every realtor must have. Buy it today and you’ll enjoy the benefits of successful real estate email marketing campaigns for years to come!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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