Email news and strategy

How Can Publishing Houses Use Email Marketing?

By Dan Forootan, President of EZ Publishing

For a variety of reasons, the publishing business was in trouble even before the economy went south. A longer work week leaves less time to read for most Americans, while the explosion in popularity of the Internet means people are used to reading in shorter and shorter bursts and believing they lack the patience and the time to read long books.

The consolidation of publishing houses and bookstores has been a factor, as well, and has also ratcheted up the pressure on publishers to turn the few books they publish into big hits. But the usual avenue for book promotion-newspapers-is dying a quicker death than publishing houses. Most newspapers don’t even have a book review editor, never mind an actual books section, anymore.

So what is the publicist at a publishing house to do? An email marketing campaign is the answer!

One of the great benefits of a publishing email marketing campaign is how the publisher and the author can work together hand-in-hand. Most authors have websites devoted to displaying and promoting their work. Ask the authors to solicit the email addresses of their visitors with a small prompt on the home page. Authors and readers have a unique and intimate relationship, so readers will be particularly eager to provide their emails to the authors whose works they read.

A similar relationship exists between publishers and readers. While sites such as are the most popular place for readers to learn about new books, Internet searches for popular authors will still lead to publishers’ sites. Offer a tab on the home page of the website that invites users to submit their email addresses so that they can receive newsletters from the publisher alerting them to new books by their favorite authors.

With these email addresses on file, publishers can go about grabbing the audience they had to worry about losing with the demise of newspapers-except in a fashion that is much faster, cheaper and more successful! Email marketing for publishers is far less expensive than placing an ad in the newspaper with the added benefit of being delivered right to your target audience. Don’t worry that it’ll get missed in a sea of newsprint-there will be no missteps in a properly managed email marketing campaign!

Perhaps the best thing about the publishing email marketing campaign is its inexpensiveness. Companies everywhere are slashing costs, but email marketing for publishers will fit any budget. Anyone can afford to invest in this fast and effective way method of reaching readers. The right email marketing software fit is available for any budget, and the templates are easily customizable to your individual needs, audience and message.

In addition to the low cost, a publishing email marketing campaign is incredibly easy to implement and manage. Don’t worry about having to hire and train a staff member to handle it-anyone who uses email can initiate and manage these campaigns! These days, it’s difficult for to find the most efficacious and cost-effective method of publisher marketing. Email does the trick-and email marketing for publishers is the answer everyone has been looking for in the world of instant media! Begin using email marketing software today and you’ll see immediate results!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

Resell to clients

Increase your revenue by providing email marketing services for your customers.

Get Started

Professional services

Need a little help getting started or want to enhance your existing email campaigns?

We Can Help

Try it for free!

Launch your first email marketing campaign in minutes!

Learn How