Email news and strategy

Spread Some Holiday Cheer with Email Marketing

By Dan Forootan, President of EZ Publishing

What a wonderful way to let your clients know that you are sending them warm wishes and good cheer during the holiday season: send them an email blast letting them know how much their business is valued by your company. For many businesses, the holiday season can bring a great deal of business and drastically increase revenue. With an effective email marketing campaign in place, you can quickly and easily reach your customers with email blasts. And, the beauty of email blasts during the holiday season is that they may prompt last minute sales and services offered by your company. Here are some points that may better explain why email marketing is such a valuable tool.

Holiday marketing email: Email blasts are a critical holiday e-commerce tool, because they will inevitably lead to company exposure and increased sales of products and services. By gaining exposure to possible customers or clients, you are able to gain a leg up on the competition. So, while customers start making their gift lists, they are being warmly reminded of your products and services, as well as being offered a warm season’s greetings message.

The holidays are the perfect time to be social through social media: Along with holiday email blasts, social media is a must to gain exposure during the holiday season. Whether you are posting products or services offered by your business, advertising limited sale offers or even just keeping the dialogue going with customers, engaging your audience will increase the likelihood that they will want to solicit your business. Keep in mind: customers are doing their homework when it comes to gift giving. They are checking prices, comparing quality and looking for strong business standing. Social media, along with email marketing blasts helps customers along toward making educated purchases.

Tis’ the season for savings: One thing is certain: customers are willing to spend a lot of money during the holiday season, and the more your business offers them specials and discounts, the more they will be willing to make your store their one stop shop. So, spread some joy by offering coupons and other special offers through email blasts. Email marketing is a great way for your customers to catch great deals, which means more sales for your company!

Email marketing is your company’s best solution to keeping your customers up to date on special holiday offers. With a few clicks of a button, your customers will be reminded of all your magnificent products and services. And, once they see what wonderful offers you are extending to them during the holiday season, they will be more likely to find the perfect gift for every member of their holiday list this year. To start your holiday email marketing campaign, contact StreamSend today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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