Email news and strategy
Email Marketing for General Contractors
By Dan Forootan, President of EZ Publishing
Independent general contractors face a challenging market. They compete with many other general contractors and it is hard to articulate through conventional marketing how the quality of their work stands out from that of their competitors.
Most general contractors place ads in newspapers, flyers or rely on phone books. These are outdated and costly marketing tactics that are no longer effective in these changing times. Social media and modern technology now make up the majority of how most businesses survive in a competitive market. With email marketing, general contractors can circulate information on their services and quality of work by sending a mass email blast to their customers, past and present. Email marketing allows for video or photo attachments of home improvements the company has made, showing the quality of craftsmanship and attention to detail.
With just a few easy steps, email marketing software, general contractors, electricians, plumbers, and all types of home improvement experts can keep all their current and past customers informed with up-to-date information on current and future planned projects. With personalized emails that address recipients as individuals, rather than just part of a mass mailing, general contractors have the opportunity to reach out to their customers and really connect with them on a personal level, to share their enthusiasm and professionalism. Customers are then more inclined to choose a company whose level of quality craftsmanship is familiar to them, as opposed to picking a number out of the phone book and hoping for the best.
Email marketing allows general contractors and anyone in the home or commercial construction industry to take their company and their craftsmanship to a whole new level of interaction between customer and contractor. Consider all the money that can be saved on printing flyers, business cards and running ads in local phone books, with just a small investment in an email marketing software program. Email marketing software is affordable and for the amount of business it generates, the cost of the software pays for itself, and then some. Stop wasting valuable money on marketing tactics that no longer work; start your general contractor email marketing campaign today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Resell to clients
Increase your revenue by providing email marketing services for your customers.
Need a little help getting started or want to enhance your existing email campaigns?
Try it for free!
Launch your first email marketing campaign in minutes!