Email news and strategy

Useful Tips & Tricks to Expand Your Email Blast Contact List

By Dan Forootan, President of EZ Publishing

Starting or even growing your email blast contact list can feel like a discouraging task. After all, the success of email marketing does require that you have a list of contacts destined to read your email blasts. If you are a newcomer, and not sure where to start with email marketing, or if you are looking to take all the success of your email marketing strategy to the next level, here are some of the best ways to do so.

Offer Incentives to Subscribers – Offer a special promotion to those who are willing to provide your company with their email address. Some business owners may feel hesitant on doing so, but this gesture will go a long way for you in future marketing.

Give Referrals Rewards-Let’s not forget the good deed current customers can do for your company. Many customers have family and friends that could benefit from your products and services. A simple promotional award to referring customers will go a long way to cementing the future relationship of you and your customers.

Facebook and Twitter – Use social media as a way to inform and share. Also ask followers to join your email contact list.

Keep it Simple – By making subscribers feel that email sign up is only a click away you will encourage them to take the time to provide you with their email contact information. Customers usually do not seem to mind keeping up with businesses they frequent as long as the process to subscribe to your email blasts does not take too long to complete.

Monitor Your Progress-Sometimes the best way to measure the growth of your email marketing campaign is to look back at the beginning, to when you started your email blast contact list. Email marketing software allows you to branch out and network from one customer to another with ease. So, monitor your progress, and give yourself a pat on the back for all your successes through email marketing.

To find out more information about StreamSend’s valuable email marketing software and the difference it can make for your business marketing strategy, contact us today.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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