Email Marketing Tips for Retailers during the Holidays

Email Marketing Tips for Retailers during the Holidays

By Dan Forootan, President of EZ Publishing

The holiday season can be so full of contagious cheer that it’s important to incorporate it into your email marketing campaign. There are many strategies for getting those reading your marketing blast in a festive mood and ready to take your business up on the many holiday offers being run throughout the season. Whether it’s before the holidays or around New Year’s Eve or New Year’s Day, be ready to deliver the holiday sprit.

Subject Line
Why not get creative with it? After all, it’s the first thing your recipient will read. Take advantage of the holiday season or the year ahead by incorporating a cute holiday message to persuade subscribers to open the email. Your recipient will decide whether or not to open it based on the subject, so make it a good one.

Make it Personal
The holiday season holds plenty of traditions we all share – whether it’s a winter theme like building snowmen, decorating a Christmas tree or lighting a menorah. Use a Streamsend Feature to make your email marketing campaign pop, and more importantly, add in a personalized touch like a background story about holiday tradition.

Online Shopping
Take advantage of customers’ online shopping during the holidays as a continuation of Black Friday and Cyber Monday by being fully prepared for an influx of shoppers on your retail site. Take whatever precautions you need to and remember to cater your email marketing campaign to those who are willing to shop more than usual during this time of year.

There are plenty of email marketing tips for all year round; here are ten key steps to make 2016 a profitable year for your company’s email marketing campaigns.