Email news and strategy
Email Marketing Is The Most Profitable Method Of Marketing
By Dan Forootan, President of EZ Publishing
Few industries are feeling the pinch as much of the uncertain economy as marketing. With the tea leaves seemingly changing on a daily basis regarding the health of the economy, it is difficult for people to commit to a marketing budget. How much is too much to spend? How much is not enough? And will the rate of return make the investment worthwhile?
Negative answers to any or all of these questions can cost people their jobs, so the cautiousness in committing to a marketing budget is understandable. But there is a solution that can generate business while providing an incredible and reliable rate of return—email marketing! Here are three reasons why Email marketing software is a good investment, even in trying economic times.
1.) Everyone’s doing it! Email marketing increased 19 percent in 2012, and all indications are that it will continue increasing at a similar rate in 2013. In business, nobody follows a trend that doesn’t work. Email marketing software provides a safe, consistent, durable and versatile avenue by which to promote oneself.
2.) It’s profitable. How valuable an investment is email marketing software? According to the Direct Marketing Association, email marketing will bring in $40.56 for every dollar spent on it this year. That’s not a misprint! In addition, the DMA Email Marketing Council reports that “…email marketing continues to drive the best ROI in 2013.” There are no sure things in business, but email marketing is as close as it gets.
3.) Social media and email marketing provide many more ways by which to spread the word. Long gone are the days when email marketing was simply a matter of sending messages to a recipient’s inbox. Now, thanks to social media tools, embedded video can be viewed in the body of the message and can be shared via outlets such as Twitter and Facebook. Merging social media and email marketing dramatically increases the scope of a campaign and provides companies the opportunity to get even more bang for their buck. Email marketing software will pay dividends from the moment you purchase it—find out for yourself today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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