Email news and strategy

Email Marketing for Tanning Salons

By Dan Forootan, President of EZ Publishing

Well, the weather outside is frightful… (in the northern parts of the country, anyway) But for tanning salons in cold-weather areas, the winter months are the most delightful time of year! For people who can’t get enough of that tanned look, tanning salons are the only place to go to maintain their summertime bronze.

But how do these beach-happy people find out about their local tanning salons? And just as importantly, how do the people who run the tanning salons connect with potential customers? The answer is email marketing for tanning salons! Here are four reasons why investing in email marketing software is a great idea.

1.) The implementation and management of email marketing for tanning salons will fit into any budget.
Tanning salons are like everyone else in this economy: looking to minimize expenses wherever possible. Fortunately, email marketing software is inexpensive to purchase and will fit into any-sized budget. Even more importantly, a tanning salon’s email marketing campaign can be managed, in just a few extra minutes per week, by anyone on staff with experience on the computer. There’s no need to hire additional employees to oversee the project.

2.) Email marketing for tanning salons offers an impact that is direct and repeatable.Most forms of advertising and marketing are easily ignored. How often do you flip by an ad in the newspaper or change the channel whenever a commercial airs on the television or radio? But an email marketing message is delivered straight to the recipient’s inbox, which means it will not only be absorbed but also shared in a way that simply isn’t possible with old-fashioned methods. The software makes it easy for people to forward the message on to family and friends with the touch of a button, which dramatically broadens the potential audience for each message.

3.) There is also unmatched interactivity with email marketing for tanning salons.
Not only are other forms of marketing and advertising easy to miss, they’re also passive. There’s no engagement involved with reading an ad or watching a commercial. But email marketing software allows a tanning salon to embed video right in the body of the message. What better way to show potential customers what they can expect at the salon than by airing clips of the salon in action? Showing interviews with satisfied clientele is the best way to lure newcomers into the salon!

4.) Each message can also be shared via social media.Forwarding along a message via email marketing for tanning salons isn’t the only way for word of mouth to spread in virtual fashion. The email marketing software includes the ability of recipients to share each message via social media outlets such as Twitter or Facebook. A click of the button will allow one’s Twitter followers and Facebook friends to see the message. This means there’s now literally no limit to the amount of people that can see a message that was initially sent to just one person!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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