Email news and strategy

Email Marketing for Sports Bars

By Dan Forootan, President of EZ Publishing

The long offseason is finally almost complete! Before you know it, the kickoff to the National Football League season will be here and rabid NFL fans will descend upon sports bars on Sunday afternoons (and Monday nights) to eat, drink and root for their favorite team (or the players on their fantasy team).

But just having a sports bar isn’t enough to ensure that those fans will come filing through the door every weekend in the fall and early winter. And let’s not forget that there are eight other months in the year in which NFL football isn’t played! So how do sports bars remain in the conscience of football fans no matter the calendar says? The answer is email marketing for sports bars! Here are four reasons why email marketing software is a great investment for sports bar owners:

1.) It’s inexpensive to begin email marketing for sports bars!
With the readership of newspapers declining (not to mention the frequency with which they are published), this once-natural advertising outlet for sports bars is no longer relevant. And most establishments don’t have the budget to purchase air time on television or radio. But email marketing software is inexpensive to buy and to operate. There’s no need to dig into the couch cushions to begin marketing sports bars with an email marketing program. Anyone with a minimal amount of computer experience can do it!

2.) Email marketing for sports bars provides a direct and repeatable impact.
Those operating email marketing software can write a message once and deliver it everywhere, knowing all the while it is reaching its target audience. It’s easy to skip over ads in the newspaper or change the channel when commercials appear. But email marketing that’s delivered straight to someone’s inbox: now that’s a setting in which a consumer is far more likely to be receptive. Customization options in the email marketing software also make it easy to personalize the message as well as give recipients the opportunity to easily forward it along to family and friends.

3.) It’s interactive!
Most other types of advertising are passive—you are sitting in your chair reading a paper or watching or listening to a commercial. There’s no interactivity. The email marketing for sports bars, though, downright encourages interaction between sender and recipient. Each email can contain video that can be played in place—i.e. right in the body of the email. There’s no need to open another window or cut and paste a link. Give sports fans an idea of what they’re missing by embedding a commercial for or additional footage of the bar!

4.) Share it via social media!The biggest difference in marketing now vs. then: Word-of-mouth is digital, and done via social media outlets such as Twitter and Facebook. Every message can be shared through these popular platforms, which will exponentially increase the audience that absorbs the message. There is no better way to inform people about a sports bar than with email marketing for sports bars. Look into it today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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