Email news and strategy

Email Marketing for Restaurants

By Dan Forootan, President of EZ Publishing

The restaurant industry is a fierce and competitive market. When it comes to successfully marketing your restaurant, you must be sure you have all your bases covered, an attractive website to drive traffic to, engaging social media networks and a multi-dynamic email marketing strategy. Here are some tips in email marketing for restaurants.

Photos that are good enough to eat: If you want to get your social media attention and make all your followers drool, add some pictures of your best dishes to your Instagram, Facebook, and Twitter. Consider hiring a professional photographer for these food shots, you want to make the best impression on your customers as possible, and allow your food to speak for itself on social media.

Email Newsletters: Part of your email marketing strategy should include email newsletters. Email newsletters are a great way to share details about your menu items, discuss upcoming menu additions, and offer promotional discounts. Even if you send a bi-weekly email newsletter, it is better than sending a weekly newsletter with repetitive content.

Start a Loyalty Program: Loyalty programs are no longer just being utilized by big franchise restaurants anymore. Even local dining establishments are using customer loyalty programs to get their scrumptious dishes noticed. Run an email marketing campaign that is designed to generate membership for your loyalty program and send members exclusive offers through your program. Customers love great food and saving money, this will help you generate more business and spread the word about your restaurant.

Show off your star staff: Your website should not be the only place you are showing off the talent in both your kitchen and front of house service. Sending a monthly email blast highlighting the individual talent of each employee will help gain customer loyalty and boost morale among your staff. Take your email blast a step further by showing off your star employees on your social media platforms as well.

When you add all these creative ways in marketing your restaurant, you are engaging customers on all levels. Not only are you making them excited about your food, but the entire dining experience too. For more information on email marketing for restaurants, contact us today at: 877-439-4078, ext. 1.


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