Email news and strategy

Email Marketing for Publicists

By Dan Forootan, President of EZ Publishing

Publicists fall into that category of people you never know you need, until you need them! Of course, when people realize they need a publicist—whether it’s for something upbeat, such as producing a news release or generating television or radio coverage for something, or for a crisis management situation—they want to secure one as soon as possible. But how do they find one?

Fortunately, there’s no better way for publicists to connect with potential clients (and vice versa) than with email marketing for publicists. Read on for four reasons why email marketing for publicists is an essential component of business today:

1.) Email marketing for publicists can fit into any budget. Whether publicists are famous, infamous, or “mom and pop” operations in which there’s not a lot of disposable income, the good news is that email marketing software is inexpensive and can be purchased and implemented by any firm, regardless of size. The management of the software is simple and straightforward and can be handled by anyone on staff.

2.) The impact of email marketing for publicists is immediate and repeatable. There’s no way to measure how quickly traditional marketing such as newspaper ads or television and/or radio commercials connects with its intended audience—or if it does so at all. But with email marketing, the message is delivered straight to the recipient. In addition, the email marketing software can be easily customized with a personalized greeting in the subject heading, which will further increase the odds that the message is read.

3.) Bring an extra layer of modernity to the concept of email marketing for publicists by tapping into social media.
Seemingly everyone is on social media these days, so why not use these forums to help spread your message as a publicist? The email marketing software embraces social media in a variety of ways, from making it easier than ever to schedule campaigns to releasing those campaigns on social media platforms such as Facebook and Twitter. In addition…

4.) …social media tools such as Facebook tabs and sharing applications allow recipients to pass each message along on their own. More people than ever are getting their news from social media, and to share something on Facebook, “re-tweet” it on Twitter or pin it on Pinterest is to tell friends and followers that the message is worth absorbing. Social media is just one reason why email marketing for publicists is a successful endeavor for all involved. Look into it today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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