Email news and strategy

Email Marketing for eCommerce Business

By Dan Forootan, President of EZ Publishing

eCommerce businesses are businesses that rely on the web for their sales, so it seems only natural that the ideal way for them to reach their demographic is through a solid email marketing strategy. If you want to increase your customer base and see an increase in your sales, then you are going to want to implement these tips into your email marketing strategy.

Adaptive Design Is Crucial: An adaptive design that allows your customers to read your email blasts on their laptops, tablets or smartphones is imperative. As many eCommerce business owners already know from examining their sale analytics, customers are buying on mobile devices more often than on their dusty old desktops.

Relate to Your Customers: Relevance is key when it comes to email marketing for eCommerce, because you want to make sure the person reading your email blasts feels drawn to the offer. Email marketing software allows you to track customer purchases to see which products they are most interested in buying. Your next email blast should utilize valuable information to appeal to customers and foster repeat purchases.

Connect with Customers: One of the hardest parts of marketing for eCommerce is being able to get personal with customers. In a brick and mortar store, your customers walk in and get to know you personally. With eCommerce, that sense of familiarity can be overlooked. Structure your email blast’s subject line and content to connect directly with your customers in a personable way.

A Picture Is Worth a Thousand Words: Keep in mind how many email blasts your customer probably receives during the day: they do not want to read a novel of an email blast. Instead, keep the content short and compelling, then add an image that is hyperlinked to your promotional product.

Applying these strategies for email marketing is a great way to make your eCommerce business take off. For more tips on email marketing for eCommerce businesses, contact StreamSend today at 1-877-439-4078, ext. 1.


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