Email news and strategy

Email Marketing for Dermatologists

By Dan Forootan, President of EZ Publishing

For doctors, the comfort of their patients is of great importance, behind only treating and curing whatever ails those who walk into their offices. This adage is especially true for dermatologists, who specialize in handling often-delicate skin issues. After all, skin problems such as eczema, rashes, acne and psoriasis are usually visible to others and are, as a result, something about which the sufferer is very sensitive. Patients need to feel at ease with their dermatologists. And once that level of reassurance is reached, they are very likely to not only return for future appointments but also recommend the doctor to family and friends.

Still, that first big introductory step that has to be taken between dermatologist and patient, and there’s no better way to do so than with email marketing for dermatologists. Indeed, a dermatologist’s email marketing campaign has all but replaced the “old-fashioned” word of mouth method and can allow doctors to slowly wean themselves off the other traditional means of advertising.

By investing in the email marketing software necessary for such a program, dermatologists can ensure they stay in constant contact with current patients and lay the groundwork for landing new ones as well. The software is both inexpensive to purchase and easy to learn, implement and manage—doctors don’t need to add more staff to oversee a dermatologist’s email marketing plan. Starting it is as simple as asking patients to jot down their email addresses upon walking into the office. And managing a dermatologist’s email marketing campaign can be handled by anyone with a minimal amount of computer experience.

Each email marketing message for dermatologists can be personalized, both by addressing the recipient in the subject line and in the opening greeting. The software also makes it easy to forward these emails on to friends and family who may need a dermatologist. No longer will patients have to keep track of business cards or slips of paper with their dermatologist’s phone number on them. Whenever a patient needs to make an appointment with the dermatologist—or wants to help out someone who needs a referral—he or she can simply search his or her email inbox and find the message, which will also contain pertinent information such as address, phone number and office hours.

There’s no topping the direct delivery of email marketing for dermatologists—no need to flip through a newspaper or a phone book in order to find the dermatologist’s ad or listing. The message is just sent straight to the inbox, where it is far more likely to be read and absorbed than an advertisement in the traditional media.

Nor is there any limit to what can be included in a dermatologist’s email marketing message. Software advances make it easy to embed video which can then be watched in the body of the message. There’s no more interactive method of advertising than by showing off a dermatologist’s work. Before and after video of satisfied patients is an excellent method of promotion. So start advertising in the 21st century with a dermatologists’ email marketing campaign!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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