Email news and strategy
Email Marketing for Cigar Shops
By Dan Forootan, President of EZ Publishing
Cigar shops are many things to smokers. For those who can’t smoke at home, these shops provide a place to enjoy a cigar. For those who simply want a better cigar than the ones available “over the counter” at mainstream stores, a cigar shop offers a great selection of high-quality cigars. Then there are those who are a mix of these demographics: people who enjoy smoking a well-made cigar in the company of fellow cigar smokers.
The challenge for cigar shops is marketing and advertising themselves to such a wide and varied audience. The answer is email marketing for cigar shops! With email marketing software, cigar shops can spread the word and make sure area cigar connoisseurs know where to go for the ultimate cigar experience. Here are five reasons why cigar shops and email marketing is a marriage made in heaven!
1.) Email marketing for cigar shops is the most direct method of advertising. Why buy a newspaper ad and then fret over whether or not potential customers skimmed over it? And why purchase expensive time for radio and/or television ads when the likelihood is people will just change the channel? But with email marketing, cigar shops will deliver the message straight to those who are interested in it, in the medium with which people are most comfortable.
2.) Email marketing software is inexpensive to purchase and easy to implement. The software fits into any budget and can be overseen by anyone with even a minimal amount of computer expertise. And by eschewing traditional forms of advertising, cigar shops will have more room in the budget for the important things—such as creating a better lounge or building the better cigar.
3.) Email marketing for cigar shops gives these establishments an opportunity to deliver an interactive advertisement. For instance, embed video and photos of people enjoying the lounge and sampling the cigars. If a cigar shop makes cigars on the premises, display video and images of the cigars being produced. Cigars are not like fast food—everyone wants to know how they are made! No matter what kind of products and services provided, email marketing for cigar shops can show smokers what they’re missing by not shopping and socializing at the cigar shop.,/
4.) Cigar shops can also use email marketing to reward loyal customers. Include in each message an ad or a special code that will allow recipients to redeem it for savings and/or special offers at the store. This will also encourage other customers to join the email list so that they can get in on the fun!
5.) Each email from a cigar shop is an “all-in-one” advertisement that can easily be saved and shared by all who receive it. Include not only the video and images of the cigar store but also its location, hours, website and contact information. Customers can refer to the email whenever necessary. The email marketing software also allows people to forward messages on to other people. That, in turn, will increase business for the shop—and provide even more evidence of why email marketing for cigar shops is an essential component of marketing and advertising today!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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