Email news and strategy

Email Marketing & Customer Appreciation

By Dan Forootan, President of EZ Publishing

Customer appreciation can really help a business grow and gain positive attention for years to come. If you think email marketing cannot successfully express customer appreciation, think again. Email marketing really does allow for a highly personable side in business. We can show you some great ways to develop a customer appreciation strategy with our email marketing software that will greatly expand your business. Thanks to StreamSend, you can mold your customer information for email blasts. Here are some great ways to use email marketing as a way to show your customer appreciation.

Email Surveys: Email blast surveys are a great way to let your customers know you really do appreciate what they think about your business. If a customer recently made a purchase or contacted your customer services team, sending them a brief email survey reminds them that what they think matters most, and this will help you gain a valued customer. Following up an email blast survey with proof of recognition will make your customer feel as though your business went the extra mile for them, and encourages more customer interaction.

Promotions Designed for Loyalty Customers: Exclusive offers available to only your loyalest of customers is an excellent way to say thank you. Allowing a sneak peek of your exclusive offers on social media is an added bonus to boost your email marketing efforts. This will surely have all your clients vying for such an elite status. Remember, always give a preview of the benefits of subscribing to your company’s email marketing campaign on social media.

Special Occasions and Birthdays: If you know your customers’ birthdays or special occasions, such as a wedding anniversary or first purchase anniversary, an email expressing your best wishes and a exclusive promotion would be a nice touch. A simple email blast reminding them that you are thinking of them is an excellent way to stay fresh in a customer’s mind and build a rapport.

Keep your customer relationships strong through your email marketing campaign. If you have questions about StreamSend’s email marketing software, we are always here to help you and your business. Call us today at 1-877-439-4078, for more information on building stronger bonds with your customers through email marketing.


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