Email news and strategy
Email Marketing and Maternity Stores
By Dan Forootan, President of EZ Publishing
For generations now, maternity stores have relied on word of mouth to generate new customers. Women are exposed to plenty of these establishments during their pregnancies and are eager to share their experiences—good and bad—when their friends and family members become pregnant.
Still, in this economy, old-fashioned word of mouth can no longer be relied upon as the only means of spreading the message. Even timeless businesses such as maternity stores must be proactive in introducing themselves to a wider audience. And there is no better way to do that than with a maternity store’s email marketing plan! Here are five reasons why email marketing for maternity stores will be beneficial for all involved:
1.) There is no better or more cost-efficient way for a business to advertise and market itself. The email marketing software (http://old.streamsend.com/email_marketing_software.html) is inexpensive to purchase and easy to implement, which makes it a great investment from a financial and personnel standpoint. There’s no need to hire extra staff to oversee the email marketing of maternity stores.
2.) Once the software is purchased, it will pay for itself by delivering the type of direct connection to consumers that traditional methods of advertising can no longer match. The costs of advertising in a newspaper or on a television or radio program are too much for most businesses, especially considering the lack of impact delivered by these mediums. Newspaper ads are easy to skim over and most people instinctively change the station when a commercial airs on the television or the radio. But email marketing (http://old.streamsend.com/email-marketing-101.htm) for maternity stores delivers the message right to the customer’s inbox, where it is guaranteed to be absorbed. Especially if…
3.) …those operating the email marketing software take advantage of the personalization and customization options available. Every message can include the recipient’s name in the subject line and greeting. Then, keep the customer’s attention by embedding a video in the body of the message. Display footage of the items on the shelves as well as shoppers in the store interacting with employees. Give women an idea of what their shopping experience will be like at the maternity store and they will be more likely to visit!
4.) The email marketing software also allows people to easily send the message to friends and loved ones—i.e. the modern version of word of mouth. Women with infant children know how challenging pregnancy can be and want to do what they can to make pregnancy easier for those who are now expecting. If they enjoyed shopping at certain maternity stores, they’ll want to tell other pregnant women about it. Email marketing for maternity stores makes it easy to do so. Just forward the message along and the “next generation” of pregnant women can learn all about the maternity store!
5.) These emails also provide customers an easy reference guide. Each message can contain the store’s vital information—such as hours of operation, location and phone number—that women can quickly access. There will be no more searching for a phone book or a slip of paper with the aforementioned information—not with email marketing for maternity stores making things easier for both the stores and the pregnant women they serve!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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