Email news and strategy
Email Marketing and Ice Cream Shops
By Dan Forootan, President of EZ Publishing
Summertime is the best time of year for ice cream shops! Everyone wants some relief for the heat and ice cream provides it in the quickest and tastiest fashion possible. But the flip side to everyone wanting ice cream is (seemingly) everyone selling it. It’s more difficult than ever for ice cream shops to distinguish themselves from their competition. From the ice cream man driving down the street to the supermarket and its aisle filled with frozen treats, it is quite literally everywhere.
There is one largely untapped avenue of advertising and promotion for ice cream shops: email marketing. Indeed, the implementation of email marketing for ice cream shops will lead to short- and long-term success for these establishments. Read on to find out why email marketing software is such a good investment!
1.) Email marketing for ice cream shops is an easy way to reward loyal customers. Place ads or special codes in the email that will allow the recipient to receive ice cream for free or at a reduced price. This will also encourage other people to join your email list so that they can take advantage of the savings!
2.) There is no better or more affordable way for an ice cream shop to promote itself. Newspaper ads are expensive to purchase and increasingly less likely to be read by people. Television and radio ads don’t fit into the budgets of most ice cream shops. But email marketing software is inexpensive to purchase and an email marketing campaign for ice cream shops is very easy to implement and manage. Anyone with computer experience can oversee the endeavor.
3.) In addition, a plan of email marketing for ice cream shops reaches its intended audience immediately and in a medium that encourages engagement. People find email far less intrusive than other forms of marketing such as U.S mail. They are far more likely to absorb an email—especially because the software allows for personalization of messages. To further ensure the message is read, place the recipient’s name in the subject and his or her name in the salutation.
4.) Email marketing for ice cream shops is also far more interactive than any other form of advertising. The email marketing software features the ability to embed images as well as video into the body of the message. Encourage people to come to the shop and give them a taste (literally!) of what they are missing by showing customers enjoying their treats and each other’s company.
5.) Email provides ice cream shops an all-in-one marketing tool. Not only can these messages include video and images, they can also feature vital information such as location, menu and hours of operation. These messages can be saved by recipients as well as forwarded on to other family and friends. Think of email marketing for ice cream shops as the 21st century version of word of mouth—as well as an essential key to success!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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