Email news and strategy
Email Marketing and Custom Swimming Pool Installers
By Dan Forootan, President of EZ Publishing
It’s never too early to think about the summer and installing a swimming pool–especially for those in cold weather areas of the country! Indeed, daydreaming about that perfect swimming pool is a great way to pass the dreary days and nights of winter.
That, in turn, is good for custom swimming pool installers, who use the “off-season” to line up projects they’ll complete before summer hits. And the best way for custom swimming pool installers to connect with potential customers is via email marketing for custom swimming pool installers. Below are four reasons why email marketing software is a worthwhile and necessary investment:
1.) Email marketing for custom swimming pool installers offers unmatched reach and impact. Those who advertise in newspapers and on television have to worry that their messages are being skipped over or, worse yet, ignored. But there’s no need for such concerns with email marketing, which is delivered straight to the recipient’s inbox. There’s no missing that! In addition, personalization options allow for each message to include the recipient’s name, which further increases the chances he or she will absorb it.
2.) The email marketing software is affordable and easy to operate. Since a swimming pool is a luxury, swimming pool installers are particularly vulnerable to the ebbs and flows of the economy. As a result, they are not likely to make a frivolous purchase that requires the hiring of more staff. But the software necessary for custom swimming pool installers to embark upon an email marketing campaign fits into any budget and can be easily operated by anyone with computer experience. The software will pay for itself, and then some, almost immediately.
3.) Social media allows the custom swimming pool installer’s campaign to be shared with more people, and in much faster fashion. Each campaign can be scheduled via social media, which will leave folks at the office free to concentrate on installing pools! In addition, tabs can be placed on the company’s Facebook page encouraging visitors–both new and returning–to sign up for the email marketing newsletter right there. This, in turn, will dramatically increase the number of people who receive the newsletter without requiring any additional effort by the staff.
4.) Email marketing software also includes sharing tools that dramatically broaden the scope of the message. People share news and information along social media platforms such as Twitter, Facebook, Pinterest and Google+. So why not make it easier for them to share with their friends? Each marketing message sent out by custom swimming pool installers can be shared in these social media forums and will almost definitely result in an increased audience. Talk about a win-win for swimming pool installers and the potential customers they are trying to reach!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission–based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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