Email news and strategy

Maximize Your Email Campaign Deliverability

By Dan Forootan, President of EZ Publishing

Ensuring the successful delivery of a subscriber’s opt-in email campaign is becoming more challenging. Your email campaign is subscriber-based, and you have the permission of your customers to keep them updated through informative email blasts, so what gives? There is a strong likelihood that your email campaign may be misclassified, and triggering spam filters. Here are some tips to maximize your email marketing campaign deliverability.

Content & Website URLS: If a website URL that you are using in your email blast has ever been flagged as spam, spam filters are able to quickly identify this website URL and will automatically mark your email campaign as spam.

Formatting Issues: Many email marketing software’s email blasts are formatted in HTML, which allows you to send a multitude of images, links and videos. While adding images and links helps to keep your readers engaged, many spam filters may misclassify your email campaign. Try to keep a healthy balance between images to keep your customers’ interest and clean text to ensure deliverability.

Choose Your Words Wisely: Words and phrases are one of the quickest ways to get your email campaign marked as spam. If you do need to use words that might be filtered, try not to complicate matters by adding extra characters or odd spelling, this will only make it more likely that your email blasts will be blacklisted.

Attachments: Although many business owners like to attach additional information to their email marketing campaign messages, this will almost certainly cause your email campaign to be blacklisted. Many viruses are sent through email attachments, thus making it likely that your email blasts will be seen as a security threat.

Finding the right balance to maximize the delivery of your email blasts can be a bit of a challenge. The professionals at StreamSend can assist you in building a successful email marketing campaign. Contact us today at 1-877-439-4078.


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