Email news and strategy
Electronics Stores and Email Marketing
By Dan Forootan, President of EZ Publishing
Being a little fish in a big pond can sometimes be intimidating when trying to reach an audience through marketing. With corporate-run electronics stores, it is easy to be overlooked for no other reason than limited exposure.
Many have tried beaten-path marketing tactics that have led nowhere. Outdated tactics are ineffective and prove to be more costly, with little to no pay off. Many marketing companies will still try to use outdated marketing tactics to gain the trust of electronics store owners because they know they are the same techniques that have been used over the years. But, just because these techniques have been used over the years, does not make them effective! These marketing techniques may include:
- Flyer Advertisements
- Television Advertisements
- Phonebook Directory Ads
Stop the self-defeating marketing strategies! Not to worry, the latest marketing strategy advancement is one that will successfully reach all your customers: email marketing. Email marketing allows electronics store owners the ability to send out company newsletters and email blast reminders to their customers, keeping them updated on latest video camera or cd arrivals, current events, store locations and upcoming sales.
Email marketing software is easy to use. Simply install and begin communicating with customers through:
- Email Blasts
- Social Media Tabs
- Email Newsletters
Perhaps one of the greatest characteristics of email marketing is that it allows electronics store owners to show the unique qualities of their store’s selection of electronic equipment, and it establishes a rapport between the electronics store and its customers. Starting an email campaign for your electronics store will be the best marketing move you have ever made! The amount of customers that you will gain will pay for the cost of the email marketing software a thousand times over. Stop throwing your money away on poor advertising that does not properly represent your diamond in the rough electronics store!
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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