Email news and strategy

Easy Ways to Engage New Customers Using Email Marketing & Social Media

By Dan Forootan, President of EZ Publishing

Email marketing is a cost-effective way to grow your business and reach new customers. The key is in your email marketing strategy. Here we will discuss simple ways to grow your new customer reach through email marketing and social media management.

Ask for Permission from New Customers: Mutual respect is an important baseline in any marketing strategy. On your subscribe page, ask a few questions geared towards knowing what new customers want to gain from your email blasts. These quick questions should help you tailor your email blasts to fit your customers’ interests.

Establish a Connection through Social Media: Social media allows you and your customers to interact in a positive way. Share community outreach stories, acknowledge employees who deserve recognition, and provide informational video content. These social media management suggestions are a great way to allow your customers to interact with you, without them feeling like they are being sold something. Also, make sure your company posts are set to be public, so this way you can acquire new followers.

Use Social Media to Engage Your Audience: Don’t be afraid to pose questions in your posts, to start conversations. This is a great way to attract new customers. Of course, you want to stay away from anything controversial, but asking customers what is their favorite product of yours and why, may catch the eye of a new customer.

For more information on how to grow your customer base, contact us today. StreamSend offers easy-to-use email marketing software that is sure to fit your budget.


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