Email news and strategy

Customer Appreciation through Email Marketing

By Dan Forootan, President of EZ Publishing

Customer appreciation can go a long way toward helping a business succeed. Some may be surprised to know that the versatile platform of email marketing really does allow a terrific opportunity to highlight a business’s personality, engage customers on interesting topics that are important to them, or show customers how much they mean to a business. Especially with email marketing software from StreamSend, customer information within email blasts can be specifically tailored so that what is important to you and your business will be immediately apparent to everyone reading your blasts. Here are some great ways to use email marketing as a way to show your customer appreciation.

Birthdays or Special Occasions: If you know your customers’ birthdays or special occasions such as anniversaries, a simple email blast reminding them that you are thinking of them on their special day is an excellent way to keep your business fresh in their minds.

Loyalty Promotions: Special offers designed for your most loyal customers is an excellent way to say thank you. An added bonus to really boost your email marketing efforts would be promoting on social media platforms that you offer exclusive savings to loyal customers. This will help entice new customers to achieve repeat customer status.

Email Blast Surveys: Email blast surveys are a great way to let your customers know you really do appreciate what they have to say about your business. If a customer recently made a purchase or contacted your customer service team, sending them a brief email survey reminds them that their opinion really matters to you.

Keep your customer relations strong through your email marketing campaign. If you have more questions about StreamSend’s email marketing software, we are always here to help you and your business. Contact us today for more information on building a stronger relationship with your customers through email marketing.


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