Email news and strategy
Country Clubs and Email Marketing
Summer is over, but the fun is just beginning at country clubs. While the warmer weather allows members to enjoy the outdoors in the swimming pool and on the tennis courts and/or the golf course, there’s still plenty to do once the temperatures turn cooler. And while that includes banquet dinners and charity breakfasts for members, those operating the country club are figuring out how to attract newcomers into the fold for 2013.
Email marketing for country clubs is a great and efficient way for management to not only generate new members but also stay in touch with those who are already part of the club. Here are four benefits of a country clubs’ email marketing plan:
1.) An interactive email marketing message will entice people to join the country club.
Advances in email marketing software have lent a previously unimaginable layer of interactivity to advertising and marketing. Now recipients can view photos and videos, all of which are embedded in the body of the message. That’s right—with these images and videos, there’s no need to cut and paste a URL or open another window in order to see them. Make sure to show people what awaits them at the country club with video and pictures of members enjoying themselves on the golf course, tennis courts or poolside!
2.) Email marketing for country clubs can build a buzz with social media.
The email marketing software (http://old.streamsend.com/email-marketing-101.htm) also allows the messages to be quickly shared via social media outlets such as Facebook and Twitter. This is vitally important, as an increasing number of people get their information in bite-sized packages from social media. And there’s a certain legitimacy attached to links shared via social media. Enhancing each message with social media can only help spread the word and improve the brand name of the country club.
3.) With email marketing for country clubs, the target audience can be reached immediately.
Those entrusted with advertising and marketing in “the old days” had a challenge ahead of them: How to measure penetration when newspaper ads, radio commercials and television commercials were so easily ignored and/or forgotten about? But email marketing provides an instant impact, and does so in a manner that makes it tough to overlook. Not only are people far more likely to read a message that is sent straight to their inbox, but the personalization and customization of email marketing software makes it incredibly simple to add the recipient’s name in the subject heading and initial greeting—thereby making it much more likely he or she will open the message and read it.
4.) Email marketing (http://old.streamsend.com/email_marketing_software.html) for country clubs is extremely affordable.
Even country clubs are looking to cut costs these days where possible, but the software is inexpensive to purchase and also easy to implement and manage. There’s no need to hire additional staff to oversee the email marketing for country clubs. It’s a win-win for the club, which maximizes its investment and reaches the largest audience possible!
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