Email news and strategy

Child Care Expanded through Email Marketing

By Dan Forootan, President of EZ Publishing

Child care facilities face a challenging market. They compete with state and corporate operated facilities that have the ability to far outshine a local child care that is using traditional marketing strategies. It is imperative for child care facilities to be able to convey their level of care and their diversity of services early on, with a strong marketing strategy that will help them gain some ground on the competition.

Many child care facilities place ads in newspapers, post flyers or rely on phone books. These are outdated marketing strategies that cost more money than they bring into the facility. Modern technology, including email marketing and social media avenues, now makes up the majority of how most businesses survive in a competitive market. With email marketing, child care businesses can circulate their standard of education and quality of care by sending a mass email blast to parents, both past and present clients. Email marketing allows for video or photo attachments to allow parents to have a clear understanding of educational practices, environmental setting and learning areas where their children will frequently be spending their day.

With just a few easy steps to customize the email marketing software, child care facility administrators can keep all their current and past clients informed with up-to-date newsflashes on basic child care, educational tips for children and a weekly activities guide for parents to review. Personalized emails that address recipients as individuals, rather than just as part of a mass mailing, allow child care staff to send reminders to parents or even wish their favorite super star a very Happy Birthday. Child care staff can have the opportunity to reach out to their students and parents, allowing them to really connect on a personal level, to share their knowledge and show off their professionalism.

Email marketing is a great way to expand a child care business to a whole new level of interaction between parents and child care staff. Consider all the money that can be saved on costly traditional advertising such as printing flyers, business cards and running ads in local phone books, with just a small investment in email marketing software. Do not continue wasting valuable money on marketing tactics that no longer work; start your child care email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.

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